Sam Kaplan evaluates early-stage consumer brands through a specific filter of high order value, high margin, and high repeat purchases, while also focusing closely on first-purchase profitability, likely acquirers, and how brands use large volumes of content to grow. He is particularly known for his belief that fragrance can reshape tired product categories well beyond fragrance itself, treating scent as central to a brand's identity rather than just one feature among many.
About their Fund
Five Seasons launched in 2018 as one of the first venture funds in Europe focused specifically on food tech, founded by investors with direct experience backing companies like Impossible Foods and Beyond Meat, and it defines food tech broadly to include both consumer-facing brands and behind-the-scenes food technology, looking for companies that create new categories or bring real innovation to overlooked areas like pet food, personalized nutrition, and women's health. The firm builds relationships with founders long before they raise money, tracks concrete results such as the roughly 2 million kilograms of food waste its portfolio companies saved in a year, and points to well-known consumer brands like Air Up, Butternut Box, and THIS as proof that food-tech companies can grow as fast as software startups.
















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