Ivan Farneti

Managing Partner, Five Seasons Ventures
Ivan, an operator-turned-VC who ran Glory Sports International, uses his own founder-typing framework and rigorous retention/cost/repurchase data to evaluate foodtech and pet-care bets combining nutrition, behavior, and purchasing.
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Ivan Farneti
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Food & Ag
Consumer
CPG / D2C
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Health
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About Ivan Farneti

Ivan brings a rare operator's perspective to venture investing, having run Glory Sports International himself before returning to VC, which shapes how he evaluates growth and capital decisions, and he's developed his own framework for sorting founders into types, with a clear preference for those who can back up their pitch with real retention, cost, and repurchase data. He was also early to see foodtech's current stage as similar to software investing in the late 1990s, and he applies that same data-driven thinking to categories like pet care, where he looks at how treating pets as family members changes buying and subscription habits, and sees real potential in combining data on nutrition, behavior, and purchasing into one profile.

About their Fund

Five Seasons Ventures

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Food & Ag, Consumer, CPG / D2C, Climate, Health
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Five Seasons launched in 2018 as one of the first venture funds in Europe focused specifically on food tech, founded by investors with direct experience backing companies like Impossible Foods and Beyond Meat, and it defines food tech broadly to include both consumer-facing brands and behind-the-scenes food technology, looking for companies that create new categories or bring real innovation to overlooked areas like pet food, personalized nutrition, and women's health. The firm builds relationships with founders long before they raise money, tracks concrete results such as the roughly 2 million kilograms of food waste its portfolio companies saved in a year, and points to well-known consumer brands like Air Up, Butternut Box, and THIS as proof that food-tech companies can grow as fast as software startups.

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