Saskia Hoebée looks for food and drink startups that can create a whole new category rather than just build a better brand, and she judges them on real product basics like taste, solving an actual consumer need, and getting people to buy again and again, with a particular eye for Dutch alternative-protein companies working on things like texture and ingredient quality. She tends to build relationships with founders long before a deal happens, believes the right investors can help a company's reputation as it grows, and came to venture capital after working in Rabobank's innovation team rather than planning a VC career from the start.
About their Fund
Five Seasons launched in 2018 as one of the first venture funds in Europe focused specifically on food tech, founded by investors with direct experience backing companies like Impossible Foods and Beyond Meat, and it defines food tech broadly to include both consumer-facing brands and behind-the-scenes food technology, looking for companies that create new categories or bring real innovation to overlooked areas like pet food, personalized nutrition, and women's health. The firm builds relationships with founders long before they raise money, tracks concrete results such as the roughly 2 million kilograms of food waste its portfolio companies saved in a year, and points to well-known consumer brands like Air Up, Butternut Box, and THIS as proof that food-tech companies can grow as fast as software startups.
















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