Jari Tuovinen co-founded Nordic Foodtech VC's first two funds and has also chaired Zeeland Family/Avidly, giving him an operator's background alongside his investing work; the firm he helped build is known for turning university and research science into real industrial products rather than chasing consumer food trends. He's also been notably open about scaling back his own workload and board seats, exercising more, and deleting social media apps like Facebook, Instagram, and Twitter to cut down on stress and distraction.