Mika Kukkurainen built his career in brand, category, and retail strategy at companies like Raisio, Kesko, and TBWA\Helsinki before moving into food-tech investing, which shapes how he looks at startups—paying close attention to how a product will actually reach shelves and consumers, not just the science behind it. He also takes a hands-on role in the companies he backs, holding chair positions at Enifer, NPHarvest, and Happy Plant Protein, and tends to favor technologies that turn waste or side streams—like fish by-products or recycled batteries—into useful new food system inputs.